PUTTING
PEOPLE FIRST

5 honest questions to help you keep your
brand comms customer focused

PUTTING
PEOPLE
FIRST

5 honest questions
to help you keep
your brand comms
customer focused

PUTTING
PEOPLE
FIRST

5 honest questions
to help you keep
your brand comms
customer focused

It’s well documented how many businesses fail to get off the ground, many of them good ones. And even the most established of brands can find themselves running out of steam or falling out of favour. A lot of brand marketing focuses on how great the product or service is, but there’s a lot of great stuff out there. In such a crowded marketplace, if you struggle to articulate how you’re actually benefiting the customer you’re going to find it difficult to cut through the noise.

So, with every brand we help to create or promote we start off by putting the customer at the heart of the proposition by asking these 5 honest questions:

It’s well documented how many businesses fail to get off the ground, many of them good ones. And even the most established of brands can find themselves running out of steam or falling out of favour. A lot of brand marketing focuses on how great the product or service is, but there’s a lot of great stuff out there. In such a crowded marketplace, if you struggle to articulate how you’re actually benefiting the customer you’re going to find it difficult to cut through the noise.

So, with every brand we help to create or promote we start off by putting the customer at the heart of the proposition by asking these 5 honest questions:

It’s well documented how many businesses fail to get off the ground, many of them good ones. And even the most established of brands can find themselves running out of steam or falling out of favour. A lot of brand marketing focuses on how great the product or service is, but there’s a lot of great stuff out there. In such a crowded marketplace, if you struggle to articulate how you’re actually benefiting the customer you’re going to find it difficult to cut through the noise.

So, with every brand we help to create or promote we start off by putting the customer at the heart of the proposition by asking these 5 honest questions:

It’s well documented how many businesses fail to get off the ground, many of them good ones. And even the most established of brands can find themselves running out of steam or falling out of favour. A lot of brand marketing focuses on how great the product or service is, but there’s a lot of great stuff out there. In such a crowded marketplace, if you struggle to articulate how you’re actually benefiting the customer you’re going to find it difficult to cut through the noise.

So, with every brand we help to create or promote we start off by putting the customer at the heart of the proposition by asking these 5 honest questions:

It’s well documented how many businesses fail to get off the ground, many of them good ones. And even the most established of brands can find themselves running out of steam or falling out of favour. A lot of brand marketing focuses on how great the product or service is, but there’s a lot of great stuff out there. In such a crowded marketplace, if you struggle to articulate how you’re actually benefiting the customer you’re going to find it difficult to cut through the noise.

So, with every brand we help to create or promote we start off by putting the customer at the heart of the proposition by asking these 5 honest questions:

Honest_questions_image1

Ouch!

This might seem like a blunt place to start, but think about how many times you think this every day when being bombarded with uninspiring adverts and articles, or even when scrolling down your social media feeds. If, hand on heart, it’s a response that can be put to your product or messaging you’ve still got some work to do.

Give people a reason to care!

Ouch!

This might seem like a blunt place to start, but think about how many times you think this every day when being bombarded with uninspiring adverts and articles, or even when scrolling down your social media feeds. If, hand on heart, it’s a response that can be put to your product or messaging you’ve still got some work to do.

Give people a reason to care!

Ouch!

This might seem like a blunt place to start, but think about how many times you think this every day when being bombarded with uninspiring adverts and articles, or even when scrolling down your social media feeds. If, hand on heart, it’s a response that can be put to your product or messaging you’ve still got some work to do.

Give people a reason to care!

Ouch!

This might seem like a blunt place to start, but think about how many times you think this every day when being bombarded with uninspiring adverts and articles, or even when scrolling down your social media feeds. If, hand on heart, it’s a response that can be put to your product or messaging you’ve still got some work to do.

Give people a reason to care!

Ouch!

This might seem like a blunt place to start, but think about how many times you think this every day when being bombarded with uninspiring adverts and articles, or even when scrolling down your social media feeds. If, hand on heart, it’s a response that can be put to your product or messaging you’ve still got some work to do.

Give people a reason to care!

02 How are you going to make my life better?

This sounds like a lofty question, and we realise that what the vast majority of you are doing probably isn’t going to fundamentally change the world. If it is, fantastic! But if not, that’s perfectly fine. Are you at least solving a problem for someone, however small it might be? Or are you improving someone’s day by providing a pleasurable, fulfilling or relaxing experience that is benefitting their wellbeing?

The value in what you’re offering lies not in a physical product or service, but in how it benefits the person using it. Being able to articulate these benefits is vital in creating a captivating proposition.

This sounds like a lofty question, and we realise that what the vast majority of you are doing probably isn’t going to fundamentally change the world. If it is, fantastic! But if not, that’s perfectly fine. Are you at least solving a problem for someone, however small it might be? Or are you improving someone’s day by providing a pleasurable, fulfilling or relaxing experience that is benefitting their wellbeing?

The value in what you’re offering lies not in a physical product or service, but in how it benefits the person using it. Being able to articulate these benefits is vital in creating a captivating proposition.

This sounds like a lofty question, and we realise that what the vast majority of you are doing probably isn’t going to fundamentally change the world. If it is, fantastic! But if not, that’s perfectly fine. Are you at least solving a problem for someone, however small it might be? Or are you improving someone’s day by providing a pleasurable, fulfilling or relaxing experience that is benefitting their wellbeing?

The value in what you’re offering lies not in a physical product or service, but in how it benefits the person using it. Being able to articulate these benefits is vital in creating a captivating proposition.

This sounds like a lofty question, and we realise that what the vast majority of you are doing probably isn’t going to fundamentally change the world. If it is, fantastic! But if not, that’s perfectly fine. Are you at least solving a problem for someone, however small it might be? Or are you improving someone’s day by providing a pleasurable, fulfilling or relaxing experience that is benefitting their wellbeing?

The value in what you’re offering lies not in a physical product or service, but in how it benefits the person using it. Being able to articulate these benefits is vital in creating a captivating proposition.

This sounds like a lofty question, and we realise that what the vast majority of you are doing probably isn’t going to fundamentally change the world. If it is, fantastic! But if not, that’s perfectly fine. Are you at least solving a problem for someone, however small it might be? Or are you improving someone’s day by providing a pleasurable, fulfilling or relaxing experience that is benefitting their wellbeing?

The value in what you’re offering lies not in a physical product or service, but in how it benefits the person using it. Being able to articulate these benefits is vital in creating a captivating proposition.

03 Would you buy it?

Many businesses see their audience as a strange and mysterious cluster of demographics, facts and figures. But they’re people, just like you. Does what you’re doing make you excited?

Having a product or service that internal teams are passionate about is the best way to foster a great internal brand culture that will permeate positively throughout every aspect of your brand.

Plus, if you don’t trust in your own product, how are you going to get anyone else to?

Many businesses see their audience as a strange and mysterious cluster of demographics, facts and figures. But they’re people, just like you. Does what you’re doing make you excited?

Having a product or service that internal teams are passionate about is the best way to foster a great internal brand culture that will permeate positively throughout every aspect of your brand.

Plus, if you don’t trust in your own product, how are you going to get anyone else to?

Many businesses see their audience as a strange and mysterious cluster of demographics, facts and figures. But they’re people, just like you. Does what you’re doing make you excited?

Having a product or service that internal teams are passionate about is the best way to foster a great internal brand culture that will permeate positively throughout every aspect of your brand.

Plus, if you don’t trust in your own product, how are you going to get anyone else to?

Many businesses see their audience as a strange and mysterious cluster of demographics, facts and figures. But they’re people, just like you. Does what you’re doing make you excited?

Having a product or service that internal teams are passionate about is the best way to foster a great internal brand culture that will permeate positively throughout every aspect of your brand.

Plus, if you don’t trust in your own product, how are you going to get anyone else to?

Many businesses see their audience as a strange and mysterious cluster of demographics, facts and figures. But they’re people, just like you. Does what you’re doing make you excited?

Having a product or service that internal teams are passionate about is the best way to foster a great internal brand culture that will permeate positively throughout every aspect of your brand.

Plus, if you don’t trust in your own product, how are you going to get anyone else to?

04 How are you going to make me change?

The easiest thing to do in life is always to carry on doing exactly what you are doing now. It requires little to no effort, and the fact that you are doing it in the first place suggests it’s working out for you. So, can you provide a compelling reason for your target audience to change their buying habits or behaviour?

However great your product or service may be, this is vital for you to be able to get your foot in the door.

The easiest thing to do in life is always to carry on doing exactly what you are doing now. It requires little to no effort, and the fact that you are doing it in the first place suggests it’s working out for you. So, can you provide a compelling reason for your target audience to change their buying habits or behaviour?

However great your product or service may be, this is vital for you to be able to get your foot in the door.

The easiest thing to do in life is always to carry on doing exactly what you are doing now. It requires little to no effort, and the fact that you are doing it in the first place suggests it’s working out for you. So, can you provide a compelling reason for your target audience to change their buying habits or behaviour?

However great your product or service may be, this is vital for you to be able to get your foot in the door.

The easiest thing to do in life is always to carry on doing exactly what you are doing now. It requires little to no effort, and the fact that you are doing it in the first place suggests it’s working out for you. So, can you provide a compelling reason for your target audience to change their buying habits or behaviour?

However great your product or service may be, this is vital for you to be able to get your foot in the door.

The easiest thing to do in life is always to carry on doing exactly what you are doing now. It requires little to no effort, and the fact that you are doing it in the first place suggests it’s working out for you. So, can you provide a compelling reason for your target audience to change their buying habits or behaviour?

However great your product or service may be, this is vital for you to be able to get your foot in the door.

05 How are you going to keep my attention?

You’ve made your entrance. You may have even made some sales. But how are you going to keep the momentum going?

Keeping your audience engaged and nurturing relationships long past the point of transaction is essential for the long-term success of your business. You need to build trust. Trust inspires loyalty. And loyalty translates into repeat sales and valuable brand advocacy.

So, have you thought ahead? What’s next?

 

Need some help articulating compelling answers to the tough questions?

Say hello@studiozenko.com for a chat…



Photos by Houcine Ncib, Nathan DumlaoTachina LeeEthan HuBrooke Cagle and Jorge Flores via Unsplash

You’ve made your entrance. You may have even made some sales. But how are you going to keep the momentum going?

Keeping your audience engaged and nurturing relationships long past the point of transaction is essential for the long-term success of your business. You need to build trust. Trust inspires loyalty. And loyalty translates into repeat sales and valuable brand advocacy.

So, have you thought ahead? What’s next?

 

Need some help articulating compelling answers to the tough questions?

Say hello@studiozenko.com for a chat…



Photos by Houcine Ncib, Nathan DumlaoTachina LeeEthan HuBrooke Cagle and Jorge Flores via Unsplash

You’ve made your entrance. You may have even made some sales. But how are you going to keep the momentum going?

Keeping your audience engaged and nurturing relationships long past the point of transaction is essential for the long-term success of your business. You need to build trust. Trust inspires loyalty. And loyalty translates into repeat sales and valuable brand advocacy.

So, have you thought ahead? What’s next?

 

Need some help articulating compelling answers to the tough questions?

Say hello@studiozenko.com for a chat…



Photos by Houcine Ncib, Nathan DumlaoTachina LeeEthan HuBrooke Cagle and Jorge Flores via Unsplash

You’ve made your entrance. You may have even made some sales. But how are you going to keep the momentum going?

Keeping your audience engaged and nurturing relationships long past the point of transaction is essential for the long-term success of your business. You need to build trust. Trust inspires loyalty. And loyalty translates into repeat sales and valuable brand advocacy.

So, have you thought ahead? What’s next?

 

Need some help articulating compelling answers to the tough questions?

Say hello@studiozenko.com for a chat…

 

 

Photos by Houcine Ncib, Nathan DumlaoTachina LeeEthan HuBrooke Cagle and Jorge Flores via Unsplash

You’ve made your entrance. You may have even made some sales. But how are you going to keep the momentum going?

Keeping your audience engaged and nurturing relationships long past the point of transaction is essential for the long-term success of your business. You need to build trust. Trust inspires loyalty. And loyalty translates into repeat sales and valuable brand advocacy.

So, have you thought ahead? What’s next?

 

Need some help articulating compelling answers to the tough questions?

Say hello@studiozenko.com for a chat…

 

 

Photos by Houcine Ncib, Nathan DumlaoTachina LeeEthan HuBrooke Cagle and Jorge Flores via Unsplash