Ask Awareness is a trans-led campaign connecting the people with the answers to the people with the questions, encouraging empathy, understanding and conversation to help defuse the increasingly heated discourse around gender and identity.

Through the creation of safe spaces, members of the public can ask participants from the trans and non-binary community whatever questions they like, without fear of prejudice or judgement. Because the easiest way to raise awareness? Just ask.

We helped support the campaign with a strong, simple and engaging identity with a positive and conversational feel, and the ability to translate from real-world events to stand-out social media content. You can find out more about Ask Awareness here.

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