BEER WITH HEART

Polari

BEER WITH HEART

Polari

BEER WITH
HEART

Polari

Beer with
heart

Polari

BEER WITH
HEART

Polari

Polari is brewed by Portobello Brewery to support Stonewall Housing, the UK’s leading charity supporting LGBTQ+ people experiencing homelessness or living in an unsafe environment. In the three years since the brand has launched, an incredible £72,000 has been raised for the charity!

Building upon that success, the time had come to unite the Polari Pale and Rainbow Pilsner beers under one coherent Polari family brand, creating a fresh new identity that achieves strong stand-out and provides flexibility for future range expansion.

We worked closely with the Portobello Brewery team to create a new confident and celebratory brand that excites drinkers and trade customers alike - expressing the brand’s LGBTQ+ focus in a contemporary and accessible way, and creating an impactful brand presence that - through the creation of an expanded brand toolkit - feels as at home on branded merchandise as it does on a pump clip. Staying true to the origins of the Polari language and evolving the original brand illustrations created by House of Stonewall artist Sinclare Monsae, we created a brand with real heart - paying homage to the Stonewall Housing partnership, and having some fun in the process!

Drink VERY responsibly 😉

Polari is brewed by Portobello Brewery to support Stonewall Housing, the UK’s leading charity supporting LGBTQ+ people experiencing homelessness or living in an unsafe environment. In the three years since the brand has launched, an incredible £72,000 has been raised for the charity!

Building upon that success, the time had come to unite the Polari Pale and Rainbow Pilsner beers under one coherent Polari family brand, creating a fresh new identity that achieves strong stand-out and provides flexibility for future range expansion.

We worked closely with the Portobello Brewery team to create a new confident and celebratory brand that excites drinkers and trade customers alike - expressing the brand’s LGBTQ+ focus in a contemporary and accessible way, and creating an impactful brand presence that - through the creation of an expanded brand toolkit - feels as at home on branded merchandise as it does on a pump clip. Staying true to the origins of the Polari language and evolving the original brand illustrations created by House of Stonewall artist Sinclare Monsae, we created a brand with real heart - paying homage to the Stonewall Housing partnership, and having some fun in the process!

Drink VERY responsibly 😉

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